Simply stated, an employer brand is your organization’s reputation as an employer.  Unlike your company brand, which we control internally (logo, tagline, colors, products/services…etc), an “employer brand” is shaped and driven by your employees and other stakeholders. Regardless of how you’d like to present it, this identity and reputation is consciously developed for you and is a stand-alone driver for your effectiveness at recruiting great employees.

Tap into best practices by connecting with your colleagues.  Here are some other local resources you may find helpful to assist you in retaining your best and brightest.