Wondering how you can transform social media sites like Facebook, Instagram, YouTube, and X into powerful marketing tools for your business?
If you’re like most small-to-medium business owners, you know that your clients, customers, and prospects are already spending a significant amount of their day browsing through their social media feeds, but did you know exactly how much time?
Recent studies reveal that the average American consumer spends about 4 hours and 37 minutes per day on their mobile device, and 2 hours and 23 minutes of that screen time involves social media sites. This makes social media an obvious place to focus your marketing efforts, however, chances are good you either don’t have the time or the know-how it takes to manage multiple social media feeds – that’s where automation can help.
Social Media Made Simple With Automation Services
There’s a number of online tools and services designed to make social media management simple and stress-free for companies, providing you with a seamless, worry-free way to attract and retain your online audience.
Some of the most well-known social media automation apps for businesses include Hootsuite, SproutSocial, and Buffer. While the features vary slightly between each product, each one is designed to give you a one-stop interface that allows you to quickly monitor all of your social media accounts at once, schedule posts, and track tags and mentions.
Social media automation tools also provide advanced features like analytics that allow you to track which posts are most popular, monitor for negative comments, and link with other apps like YouTube Analytics.
More recently, you can also use ChatGPT to help you come up with content ideas and even plan your social media calendar. It can even provide hashtag suggestions or help you summarize or refine your ideas.
Turn Your Blog Into A Newsletter
Another valuable way to increase the ROI of your social media efforts is turning the content in your blog into a newsletter that you can share through your feeds and distribute through your email list. Transforming your blog into an email newsletter is simple using the five steps outlined by the Content Marketing Institute here. At The Chamber, we often share our blogs to Facebook and Linkedin.
Share Content From Industry Experts
Social media isn’t all about you and your business – it’s about sharing content that supports your messaging and aligns with your brand. Look for opportunities to pass on information about your industry on your social media feeds. Not only does sharing relevant content save on the volume of unique content you need to create, but it also helps to position your business as a subject matter expert in your field. At The Chamber, we are always on the lookout for our Chamber Partners’ successes and announcements, often resharing their good news on our Instagram stories, articles on Facebook, or within our e-newsletter, to help amplify their messages.
Bring Visibility to Your Business in Catawba County
If you’re looking for a way to bring additional visibility to your business in 2025, consider our Marketing@Work offerings here. Whether you’re interested in a Sponsored Post to promote an event or new service, or want to highlight your business with a video reel on our Instagram, we have offerings to help you gain access to thousands of impressions through our e-newsletter, website blog, and social media impressions. Not yet a Chamber Partner? We invite you to partner with us here to take advantage of our unique offerings.
Looking to Outsource?
Check out local Chamber Partners that offer social media management, marketing services, and more in our Business Directory here.