Observable Media's Virtual Production Studio

Observable Media: Redefining Content Creation with Innovative Virtual Production Studio

Observable Media, a trailblazer in the realm of content creation, proudly unveils its groundbreaking green screen virtual production studio. Specializing in a wide array of content, including corporate branding, commercials, product videos, broadcasts, and narrative films, Observable Media is committed to delivering visually captivating and engaging content, in any format, that helps clients stand out from the crowd.

Observable Media’s pioneering virtual production studio integrates cutting-edge technologies, utilizing Unreal Engine, Aximmetry, real-time green screen compositing, and state-of-the-art hardware and software. This innovative approach seamlessly blends real-time video, CGI, and live-action elements and unlocking the full potential of extended reality (XR) within a 4k pipeline. Clients now have unparalleled control, creative flexibility, and substantial cost savings. 

“Observable Media is dedicated to expanding the possibilities of storytelling and empowering our clients to realize their complete visions,” said Justin Allen, founder of Observable Media. “With our innovative virtual production studio, conveniently located in Hickory, North Carolina, just over an hour away from Charlotte, Asheville, and the Winston-Salem/Greensboro areas, we’re transforming the content creation process and delivering immersive experiences that captivate audiences and leave a lasting impression.” 

With over 20 years of experience, Justin Allen, founder of Observable Media, brings a wealth of expertise to the table. His portfolio spans from nationally and internationally showcased corporate projects and educational programs, to music videos and narrative film work. Allen’s leadership was pivotal in the creation and delivery of thousands of live and recorded commercial projects for theatrical distribution, and now he leads the charge in groundbreaking virtual production efforts.

Key features of Observable Media’s virtual production studio include: 

  1.  Seamless Integration of CGI and Live Action: Observable Media blends real-time CGI utilizing Unreal Engine with live-action elements to deliver immersive content that pushes the boundaries of traditional storytelling.
  2. Extended Reality (XR) Capabilities: Leveraging augmented, virtual, and mixed reality, Observable Media creates interactive experiences that engage audiences on a whole new level, leaving a lasting impression.
  3. 4k Pipeline: With a 4k pipeline, Observable Media ensures that every frame is captured in stunning detail, delivering high-quality content that meets the demands of today’s, and tomorrow’s, digital landscape.
  4. Cost-Effective Solutions: Observable Media’s virtual production studio offers substantial cost savings compared to both traditional production and LED volume methods, making it an ideal choice for clients looking to maximize their return on investment

For more information about Observable Media and its innovative virtual production studio, visit www.observablemedia.com or contact Justin Allen at info@observablemedia.com or call 828-719-5466. Media inquiries may also be directed above.

The Chamber of Catawba County staff also got to tour Allen’s studio on a Partner visit. Check out a behind the scenes studio tour here.

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